‘Social Media Marketing’ Archive

Is Your Facebook and Gmail Secure? March 10, 2010 No Comments

This week I heard three little words from a panicked client: I’ve been hacked! My client’s Gmail and subsequently his Facebook account had been hijacked by hackers. Their purpose? To dupe his helpful, unsuspecting friends into wiring them several hundred dollars via Western Union or Moneygram.

Update Facebook Page Profile Picture March 3, 2010 No Comments

I’m frequently asked how to use Facebook by clients — especially Facebook Business Pages (aka Fan Pages) for business promotion. So I’ve decided to post some Facebook how to’s as I field these questions.

Here’s how to change or update a photo on your Facebook Business Page to be used as the Profile Picture:

  1. Sign in to Facebook (NOTE: You can skip steps 2 and 3 if you have a direct link to your Page.)

Document the Journey to Success With Social Media March 13, 2009 No Comments

_MG_0162In speaking to a European travel and tourism client this week, he lamented the new, ultra price sensitive nature of his marketplace. With the current economy his private tours are down from years past. And now, with prospective clients bargain hunting, it’s making for a tough go. Sound familiar?